Booked wholesale sales built through American Pet Place.
Who I Am
My story is about building what does not exist yet.
I have spent my career at the intersection of brand, retail, merchandising, marketing, and operational execution. My foundation started in visual merchandising and store experience, but the work quickly expanded into global retail development, wholesale growth, business transformation, and executive leadership.
Today, I operate as a builder. At Fragrance.com, I helped take a digital-first business into physical retail and automated retail. At American Pet Place, I created a consumer brand with wholesale, direct-to-consumer, marketplace, and pop-up channels. Across each chapter, the objective has been the same: create scalable systems that deliver growth, protect brand integrity, and make the customer experience feel clear, compelling, and commercially strong.